Webinar on July 15: Addressing COVID-19 Vaccine Hesitancy in Your Community

July 15, 1 PM EDT

Individuals may be reluctant to get the COVID-19 vaccine for many reasons. One way hospitals and health systems can increase vaccination rates for their patients, employees and communities is to focus on why people are hesitant. Kaiser Permanente and the California Testing Task Force did just that and produced an eye-opening report that examined what drives attitudes toward vaccines and describes archetypes of vaccine-hesitant individuals. Understanding the roots of vaccine hesitancy allows health care organizations to tailor their vaccine communication strategies to their specific communities.

During this webinar, the authors of a report discuss the various archetypes of hesitant populations and strategies for communicating with them based on their particular mindset and attitude. A second panel discussion among a clinician, strategist and community health professional, will explore how different health care professionals can apply these strategies directly to their work.