CMS Launches Community Champions Video

On May 5, 2021, as a part of CMS’ ongoing COVID-19 response efforts to support the long-term care community, CMS debuted its first social media videos.

The videos highlight staff, also referred to as Community Champions, who moved from being initially uncertain about receiving the COVID-19 vaccine to accepting the vaccine–and encouraging their peers to do the same.

Throughout the COVID-19 pandemic, staff in nursing homes have been providing ongoing care to our nation’s most vulnerable. 

This social media campaign is intended to help increase vaccine acceptance amongst long-term care staff.