The HHS COVID-19 public education campaign is a national initiative to increase public confidence in and uptake of COVID-19 vaccines while reinforcing basic prevention measures such as mask wearing and social distancing.
Through a nationwide network of trusted messengers and consistent, fact-based public health messaging, the campaign helps the public make informed decisions about their health and COVID-19, including steps to protect themselves and their communities.
The effort is driven by communication science and provides tailored information for at-risk groups.
Public Education Activities
Our public education activities are organized around three themes:
- Slow the Spread: Basic prevention measures that should be taken while waiting for the vaccine
- Building Vaccine Confidence: Information and resources to build vaccine confidence, timed to support action when vaccines are available
- Preparing the Nation: Fact based, scientific information about vaccine development, safety, and effectiveness
Ideas on How to Use These Resources
- Use videos in waiting area TVs; post on social media sites and your website.
- Cobrand videos, run as part of a PSA campaign on local TV station.
- Post fact sheets in waiting areas, restrooms, laboratory, and infusion room. Incorporate content into newsletters, electronic communication (e.g., appointment reminders) with patients.
- Highlight content during Huddles with employees.
Strategy and Goals
This effort focuses on Americans who want to protect their health, but may have questions about the COVID-19 vaccines. We aim to:
- Explain how Americans can protect themselves from COVID-19.
- Strengthen public confidence in the vaccines so those who are hesitant will be more willing to consider vaccination
- Increase vaccine uptake by informing Americans about how and where to get vaccinated
COVID-19 Community Corps
The campaign is expanding its reach by engaging with a broad range of groups and individuals, including trusted community organizations, local leaders, and others sharing the goal of increasing vaccine confidence and uptake.