HHS’s We Can Do This: Increase COVID-19 Vaccine Confidence

The HHS COVID-19 public education campaign is a national initiative to increase public confidence in and uptake of COVID-19 vaccines while reinforcing basic prevention measures such as mask wearing and social distancing.

Through a nationwide network of trusted messengers and consistent, fact-based public health messaging, the campaign helps the public make informed decisions about their health and COVID-19, including steps to protect themselves and their communities.

The effort is driven by communication science and provides tailored information for at-risk groups.

Public Education Activities

Our public education activities are organized around three themes:

  • Slow the Spread: Basic prevention measures that should be taken while waiting for the vaccine
  • Building Vaccine Confidence: Information and resources to build vaccine confidence, timed to support action when vaccines are available
  • Preparing the Nation: Fact based, scientific information about vaccine development, safety, and effectiveness

Ideas on How to Use These Resources

  • Use videos in waiting area TVs; post on social media sites and your website.
  • Cobrand videos, run as part of a PSA campaign on local TV station.
  • Post fact sheets in waiting areas, restrooms, laboratory, and infusion room. Incorporate content into newsletters, electronic communication (e.g., appointment reminders) with patients.
  • Highlight content during Huddles with employees.

Additional Information

Strategy and Goals

This effort focuses on Americans who want to protect their health, but may have questions about the COVID-19 vaccines. We aim to:

  • Explain how Americans can protect themselves from COVID-19.
  • Strengthen public confidence in the vaccines so those who are hesitant will be more willing to consider vaccination
  • Increase vaccine uptake by informing Americans about how and where to get vaccinated

COVID-19 Community Corps

The campaign is expanding its reach by engaging with a broad range of groups and individuals, including trusted community organizations, local leaders, and others sharing the goal of increasing vaccine confidence and uptake.