COVID-19 Vaccine Confidence Resources

Trade Associations

COVID-19 Frequently Asked Questions
American Academy of Pediatrics

  • Explains why children of appropriate age should be vaccinated for COVID-19 and how to address with parents

How to Overcome COVID-19 Vaccine Hesitancy Among Black Patients
American Medical Association

  • Includes “Prioritizing Equity Video Series”

Building Vaccine Confidence Through Community Engagement
American Psychological Association

  • The Equity Flattens the Curve Initiative at APA has developed this resource to assist community leaders and others to better understand the psychological and other scientific phenomena related to vaccination attitudes and behaviors.
  • Provides 9 steps for applying evidence-based strategies to the community.

Centers for Disease Control and Prevention

Social Media Toolkit: COVID-19 Vaccinations

  • Sample messages and digital resources for Facebook, Instagram, and Twitter

COVID-19 Vaccination for People Experiencing Homelessness

  • PowerPoint Slides 1/19/21
  • May be helpful for clinicians who work with homeless service providers

How to Build Healthcare Personnel’s Confidence in COVID-19 Vaccines

  • Six steps for building healthcare personnel COVID-19 vaccine confidence

Facts about COVID-19 Vaccines

  • Myth-busting questions and answers about the COVID-19 vaccine

Making a Strong Recommendation for COVID-19 Vaccination

  • Five steps for engaging in effective COVID-19 vaccine conversations with patients

COVID-19 Vaccine Communication Toolkit for Community-Based Organizations

  • Multiple messaging tools for communities: posters, flyers, social media
  • Facts about COVID-19 vaccines in multiple languages

COVID-19 Vaccine Education and Equity Project

Health Affairs

Health Affairs COVID-19 Resource Center

  • Journal articles, resources, commentary, expert analysis, policy proposals

Four Steps to Help Achieve COVID-19 Vaccine Adoption

  • Information on how healthcare
    professionals can embrace their role as messengers
  • Blog published 1/22/21

Health and Human Services

Four Short Videos

  • Created to build physician, nurse, and healthcare provider vaccine confidence

Housing and Urban Development

Immunization Action Coalition

Talking about Vaccines

  • Provides responses to general topics of concerns about vaccines

Institute for Healthcare Improvement


Immunizations and Vaccines

  • Provides a curated collection of COVID-19 pandemic and vaccine resources

Mayo Clinic

COVID-19 Vaccine Myths Debunked

  • COVID-19 vaccine myth busting in a Q&A format

National Institutes of Health

COVID-19 Vaccination Communication

  • Applying behavioral and social science to address vaccine hesitancy and foster vaccine confidence

Office of Minority Health

Prepare for the COVID-19 Vaccine

  • Social media messaging in English and Spanish for establishing vaccine confidence among racial and ethnic minorities

Reagan-Udall Foundation for the Food and Drug Administration

COVID-19 Vaccine Confidence Project Executive Summary

  • Final report 12/15/20
  • Focus on traditionally underrepresented communities and frontline workers
  • Provides methods for messaging

Trust for America’s Health

University of Florida Center for Public Interest Communications

Guide to COVID-19 Vaccine Communications

  • A practitioner’s guide to the principles of vaccine communications


COVID Ready Communication Playbook

  • Contains a concentrated collection of communication tips focused on COVID-19

World Health Organization